Victoria Rose Designs BRExecutive SummaryVictoria Essays - Economy

Victoria Rose Designs BRExecutive SummaryVictoria Rose Designs has been operating as a successful manufacturer and retailer in Melbourne for the past 10 years. The company manufacturers their items domestically in Australia, however their inputs and materials are sourced globally, creating dissatisfied customers due to faulty garments. Recently the company has seen a loss in market share due to faulty products, outdated technologies and poor customer service, putting a hold onto their plans to expand. This report will outline the role of operations management. It will also explain two operations influences that affect the management decisions of the company. Lastly, this report will propose and justify two operations strategies that management can introduce to address the issues the company is currently facing. Role of Operations ManagementSince Victoria Rose Designs is both a manufacturer as well as a retailer the role of operations is extremely important to the business. The role o f operations is needed to match the customers expectations from what has been advertised by the business, instructing the necessary quality controls. In a manufacturing business such as; Victoria Rose Designs, operations refers to the processes involved in turning raw materials and resources into outputs of finished goods or products. Thus, referring to the business processes that involve the transformation or production of goods and services. Along with this value adding is another important part of operations management, as the quality of the production can add to the value of the product. InfluencesQuality Expectations The expectation of quality is a significant influence on the operations function of the business and heavily affects the management decisions at Victoria Rose Designs. Due to the companies products being manufactured domestically it is assumed by customers that the products offered are of high quality. However, this is contradicted as the companies main complaint i s their faulty products which has resulted in the loss of market share. This demonstrates the affect of quality expectations on the managements decisions as the company must decide whether or not to locally source inputs in order to raise market share and continue the growth of the business. Even though locally sourced inputs will prove to be more expensive, by doing this the business will be able to raise the price of the goods, being justified by the quality. However, if the business were to continue in their current ways there could be a further decline in the businesses market share. Therefore, the influence of quality expectations is vital for the companies plans of expansion and growth. TechnologyTechnology is another crucial influence on Victoria Rose Designs that affects the decisions of the companies management. This is evident through the addressed issue of the companies outdated equipment and design methods. Because of this the company has fallen behind competitors, shown through their declining market share. Due to the lack of new or leading edge technology the company will not be able to stay ahead of their competitors or keep their quality to a high standard, demonstrated by the increase in faulty garments. Even though these new technologies come at a large cost the benefits through using updated or leading edge technology the company will be able to produce larger amounts of products as well as a higher quality of products. Therefore, by choosing to invest in updated technologies Victoria Rose Designs will be able to achieve their goal of further expanding their business.Operations StrategiesPerformance Objectives - Quality of DesignQuality of design is extremely important to a clothing retailer/manufacturer such as Victoria Rose Designs. This is because the design is able to determine the inputs needed, and how the transformation processes will be arranged in order to produce the finished good. It is evident that the company has had issues with their design methods due to them being outdated, along with their use of cheap materials. Typically, a high-quality design for a good will be clear from the high-quality materials used in manufacturing, the care and presentation, functional the good is, the look of the good and how long-lasting it is. Well designed and produced goods will normally attract a higher price compared to lower quality products. As a performance objective, the business needs to decide the quality of product it will deliver to

Mimesis Definition and Use

Mimesis Definition and Use Mimesis is a  rhetorical term for the imitation, reenactment, or re-creation of someone elses words, ​the manner of speaking, and/or delivery.   As Matthew Potolsky notes in his book Mimesis (Routledge, 2006), the definition of mimesis is remarkably flexible and changes greatly over time and across cultural contexts (50). Here are some examples below.   Peachams Definition of Mimesis Mimesis is an imitation of speech whereby the Orator counterfeits not only what one said, but also his utterance, pronunciation, and gesture, imitating everything as it was, which is always well performed, and naturally represented in an apt and skillful actor.This form of imitation is commonly abused by flattering jesters and common parasites, who for the pleasure of those whom they flatter, do both deprave and deride other mens sayings and doings. Also this figure may be much blemished, either by excess or defect, which maketh the imitation unlike unto that it ought to be. (Henry Peacham, The Garden of Eloquence, 1593) Platos View of Mimesis In Platos Republic (392d), . . . Socrates criticizes the mimetic forms as tending to corrupt performers whose roles may involve expression of passions or wicked deeds, and he bars such poetry from his ideal state. In Book 10 (595a-608b), he returns to the subject and extends his criticism beyond dramatic imitation to include all poetry and all visual art, on the ground that the arts are only poor, third-hand imitations of true reality existing in the realm of ideas. . . .Aristotle did not accept Platos theory of the visible world as an imitation of the realm of abstract ideas or forms, and his use of mimesis is closer to the original dramatic meaning. (George A. Kennedy, Imitation. Encyclopedia of Rhetoric, ed. by Thomas O. Sloane. Oxford University Press, 2001) Aristotles View of Mimesis Two basic but indispensable requirements for a better appreciation of Aristotles perspective on mimesis . . . deserve immediate foregrounding. The first is to grasp the inadequacy of the still prevalent translation of mimesis as imitation, a translation inherited from a period of neoclassicism is which its force had different connotations from those now available. . . . [T]he semantic field of imitation in modern English (and of its equivalents in other languages) has become too narrow and predominately pejorativetypically implying a limited aim of copying, superficial replication, or counterfeitingto do justice to the sophisticated thinking of Aristotle . . .. The second requirement is to recognize that we are not dealing here with a wholly unified concept, still less with a term that possesses a single, literal meaning, but rather with a rich locus of aesthetic issues relating to the status, significance, and effects of several types of artistic representation. (Stephen Halliwell, The Aesthetics of Mimesis: Ancient Texts and Modern Problems. Princeton University Press, 2002) Mimesis and Creativity [R]hetoric in the service of mimesis, rhetoric as imaging power, is far from being imitative in the sense of reflecting a preexistent reality. Mimesis becomes poesis, imitation becomes making, by giving form and pressure to a presumed reality . . ..(Geoffrey H. Hartman, Understanding Criticism, in A Critics Journey: Literary Reflections, 1958-1998. Yale University Press, 1999)[T]he tradition of imitatio anticipates what literary theorists have called intertextuality, the notion that all cultural products are a tissue of narratives and images borrowed from a familiar storehouse. Art absorbs and manipulates these narratives and images rather than creating anything wholly new. From ancient Greece to the beginnings of Romanticism, familiar stories and images circulated throughout Western culture, often anonymously. (Matthew Potolsky, Mimesis. Routledge, 2006)

The IMC Plan Assignment Example | Topics and Well Written Essays - 500 words

The IMC Plan - Assignment Example The present research has identified that IMC plan for Connecting Link (TCL) depicts the product as unique with superior attributes for the consumer (educators). Equally, the product conveys an image of creativity since it is designed for two categories of consumers namely, the K12 and those of ages 29-40. This essay discusses that the plan indicates that the product is readily accessible and affordable. The buyer can reach the product from anywhere, at any time and can afford it. The IMC plan addresses the consumer behavior in numerous ways, which include highlighting the actions of consumers towards the price and quality of the TCL when making decisions on the appropriate PD providers. The author has rightly presented that comparison of price over quality is one of the attributes of consumer behavior exhibited in the IMC plan. The researcher states that the educators tend to choose a PD or CE that is relatively cheaper and accessible. For the case of marketing communication channels , Richard Khanbabians presents numerous ways of advertising in the TCL IMC plans, which use diverse channels. Marketing is aimed at increasing demand and push clients towards appreciating the TCL products. This paper illustrates that the TCL IMC plan involves the Channel partner Unique Reseller Discount in marketing communication. Through the TCL trade promotions, the partner channels are able to create consumer demand